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10% discount if it’s raining
I got this discount ticket that it’s valid for a dinner in a restaurant only if it’s raining. I’ve only seen in practice this marketing strategy in Japan but I think it could work in other places. Would you go out for dinner if you have a 10% discount or would you stay at home?
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Comments
Ekowc
25 November, 2008
heh, I’d go if that place were near.
Tornadoes28
25 November, 2008
It would have to be close. 10% really is not very much.
Brian
25 November, 2008
When I was in college in Los Angeles, Subway sandwiches would be buy one get one free anytime it was raining.
Jamaipanese
25 November, 2008
I’d go. I just hope they food would be worth it!
Weilong
25 November, 2008
That’d work for me, but only if it was a restaurant I might want to go to anyway. I’ve only ever used Jonathan’s as a place to stay sit in between a long night out drinking and the first train in the morning.
bk201
26 November, 2008
very tempting! never heard of this strategy before
billywest
27 November, 2008
It rains so damn much here, chances are you’d be able to use the ticket most days of the week, whether you planned to go to Jonathan’s or not.
Raquel
28 November, 2008
I’d go if it didn’t involve much walking in the rain, but I’d also be influenced by how intense the rain was. Also, it would greatly depend on what kind of food and pricing they’d have here.
I’d very likely skip it if I was in the middle of a storm.
Sadly, I don’t think restaurants will ever implement something like that here in Portugal. We don’t get much rain anyway so they probably think whatever they’d get of doing this would not be worth it.