One of the first things that shocked me when I arrived to Japan was finding tons of posters in my dormitory dinning room with bikini girls holding a big beer mug. After the first shock I learned that it was not a weird thing of my dormitory, it is a pretty normal thing, it is like a “tradition” here in Japan. Asahi Beer, the inventors of the beer robot, is one of the companies who likes a lot to use this girl-beer-poster technique.

This is a really old Sapporo Beer poster. The “tradition” is rooted in the Japanese beer industry since a long long time ago…

We also have beer girls out of the posters, in the real world. You can find them almost in any big sports event, mainly beisbol.