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I got this discount ticket that it’s valid for a dinner in a restaurant only if it’s raining. I’ve only seen in practice this marketing strategy in Japan but I think it could work in other places. Would you go out for dinner if you have a 10% discount or would you stay at home?

Akihabara [...]

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Oto-san (お父さん), the Softbank mascot dog bought an iPhone and this is the commercial. Oto-san is trying to hide the iPhone but…

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A canned coffee brand called Boss is using Tommy Lee Jones as their image since two years ago. Canned coffee can be found almost everywhere in Japan, in convenience stores, in supermarkets and also in vending machines, where the user can select whether to have it hot or cold directly from the vending machine. Boss [...]

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“Roots” it’s a canned coffee brand that has just started an interesting campaign based on Jump manga characters. What it is interesting is that there are many different ads, there are hundreds of combinations where maybe there is the same character but he-she is saying a different thing. If you are patient enough you can [...]

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I found this fishing pool ad interesting. I wonder if they really have whales inside and let you catch them and eat their meat.

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Is not unique from Japan, but there are so “human ads” here! Holding an ad has to be one of the most boring jobs in the world.

Are you feeling sleepy?

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I don’t know why… but I liked it

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Japan is overloaded with advertisements almost everywhere : trucks with ads, humans with ads, planes with ads, toilets with ads etc. But what amazes me the most are the neons, the ads with light, and the bills in general that fill every commercial area in every Japanese city. There are places where there is so [...]

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