Great Hagoromo canned tuna commercial from 1978.

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A new pachinko machine based on The Matrix has just been released in Japan. I am not really interested in pachinko machines because they are boring (it’s only about metal balls falling down, sometimes random things happen and if you are lucky you might end up getting some money) but the TV advertisement to promote [...]

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To promote its new LCD televisions with LED retroillumination, Toshiba decided to send a chair to the highest altitude possible and record it. The chair was able to reach a 30 km altitude after an hour and half balloon trip until it broke down. The video was recorded using a 1920×1080 Toshiba camera and a [...]

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Scarlett Johansson is in Tokyo to attend a series of events to sponsor the Moët champagne brand and to record a TV commercial for them. She is going through similar situations like the main character in Lost in Translation, but dealing with champagne instead of whisky

This is one of the billboards of [...]

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I have previously blogged about sponsors being present in shintoist temples, and how even Coca-Cola has its own presence in the Meiji Jingu temple. Outside of the Meiji Jingu temple there are also many totems, tablets, torii gates… which are sponsors by local companies or donated by individuals. Normally the company names are written with [...]

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When I visited the Meiji Jingu temple for the Hatsumode tradition there were lots of sake bottles at the altar from different famous distilleries that pay to have their bottles placed next to the Gods. By doing this they hope business will go well in the future.
The funny thing is that there were Coke and [...]

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I loved this! It is a Biccamera (Electronics shop) with a phone facade where each button indicates what the clients can find in each floor. For example in the button(floor) number seven we can find “Windows, computers” and in the button(floor) number six we can find “Macintosh, computers”.

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My friend AlePepino who we already know from his Kojima Yoshio video (A video that became so famous that was featured on Japanese TV) is participating in a viral video challenge to promote a new brand of gum called Fit’s.
Lotte has launched a new chewing gum called Fit’s and is organizing a contest to [...]

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I was watching TV this weekend and I found it amazing to see this VISA commercial featuring Matt Harding together with some historical Japanese whose faces are in the Japanese yen bills:

If you don’t know Matt Harding yet, you must! He became famous after he left his daily job as a developer, traveled all [...]

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Red Bull entered the Japanese market pretty late, it was 2006. Coming from Spain and Switzerland to Japan in 2004 where people drinks tons of Red Bull and finding that there was no Red Bull in Japan was quite shocking to me. After a while I understood that Japan is a very different market and [...]

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