Advertising
I loved this! It is a Biccamera (Electronics shop) with a phone facade where each button indicates what the clients can find in each floor. For example in the button(floor) number seven we can find “Windows, computers” and in the button(floor) number six we can find “Macintosh, computers”.
My friend AlePepino who we already know from his Kojima Yoshio video (A video that became so famous that was featured on Japanese TV) is participating in a viral video challenge to promote a new brand of gum called Fit’s. Lotte has launched a new chewing gum called Fit’s and is organizing a contest to [...]
I was watching TV this weekend and I found it amazing to see this VISA commercial featuring Matt Harding together with some historical Japanese whose faces are in the Japanese yen bills: If you don’t know Matt Harding yet, you must! He became famous after he left his daily job as a developer, traveled all [...]
Red Bull entered the Japanese market pretty late, it was 2006. Coming from Spain and Switzerland to Japan in 2004 where people drinks tons of Red Bull and finding that there was no Red Bull in Japan was quite shocking to me. After a while I understood that Japan is a very different market and [...]
Japanese mobile phone company Softbank mascot character is a real dog, the dog’s name is Otosan. But the dog has become so famous that even the real dog (The one that acts as Otosan in Softbank’s commercials) is acquiring more and more popularity. In the real world, the dog’s name is Kaikun. Kaikun has published [...]
They are advertising a liquid to deal with athletes foot (A problem suffered by many Japanese because of their public bath culture). I think the octopus represents the “athletes foot” fungus and the girls is trying to get rid off it. Furthermore, giant octopus have an erotic meaning in Japanese culture Do you have any [...]
I got this discount ticket that it’s valid for a dinner in a restaurant only if it’s raining. I’ve only seen in practice this marketing strategy in Japan but I think it could work in other places. Would you go out for dinner if you have a 10% discount or would you stay at home? [...]
