If you go to Ogori coffee shop in Tokyo when you pay you don’t receive what you have ordered, you receive what the client before you ordered and paid! Would you go to a coffee shop where you can’t have what you want but what other client that you don’t know at all ordered? What would you order knowing that what you are ordering is not going to be for you but for the next client?
I love the surprise factor of this coffee shop!
Via Seth Godin