Just came from Eyevio presentation, a website that will start to work tomorrow. It is a Japanese Youtube clone made by Sony, they are not planning to launch it in other languages at the moment. Japan is the second country in the world after United States with more access to Youtube. But I’m pretty sure that if Japanese people have something similar to Youtube with a Japanese interface they will change fast. Let’s see if Sony can do it.
With Eyevio you can upload videos but you can also easily download them. They make it specially easy if you want to donwload videos into Sony gadgets like Walkman or PSP (Typical Sony strategy). Moreover, if we think from a general perspective, right now Sony will have a Youtube clone, an Ipod clone, an Itunes clone… They are cloners!
The event was full of Sony employees and IT people from Tokyo area. I suggested to one of the guys working at the PS3 department if they could make the PS3 cheaper, but he told me that right now they can’t do it ;). Another guy explained me the strategy they’re gonna follow in order to be legal, how are they gonna make sure that their videos do not violate copyrighted material. We all know Youtube’s passive strategy, they just wait untill companies/people complain and then delete the videos, at Eyevio they’re going to be active. That means, that from tomorrow there will be a bunch of Japanese “experts” reviewing user uploaded videos in “real time” and deleting those that they consider that are violating any kind of license. By default, all contents at Eyevio will be Creative Commons, that’s good! and it doesn’t look like a Sony idea, it’s not “typical Sony”.
Here there is a video and some pictures I took at the event.
Trying Eyevio with champagne.
I got a blue Walkman. Cool! But now I will need to spend many hours trying to make it work with a Mac.
This is how Eyevio looks like.
A guy that played soccer in Spain was there!